In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what these new additions are in order to stay ahead of the competition.
In this webcast, PPC expert David Szetela will explain what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign.
He will discuss:
- How to maximize your exposure on the SERP page using Product Extensions
- Why SiteLinks is a potential goldmine for all PPC advertisers
- How Product Listings can help you stay ahead of your competition
- The importance of having a Google rep you can talk to
David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients. He is the author of the book “Customers Now,” detailing best practices in PPC Content Advertising; and he hosts the weekly radio show, PPC Rockstars.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.
