Google Instant’s Impact on SEO

Webcast date: Nov 15, 2010

Speakers:
Ian Everdell, Mediative
Erez Barak, Optify

Optify

Many search marketing experts have raised questions about the extent of impact Google Instant will have on SEO. Can Google Instant be a worthy alternative search mechanism to drive serendipitous discovery? How will Google Instant affect SEO and searcher behavior?

There are also questions about how Google Instant will impact the overall search landscape. How will Bing/Yahoo respond? Will they follow suit with comparable functionality, or maintain a more static and standard search results display?

Ian Everdell and Erez Barak will explore these questions in a data-driven, spirited presentation followed by live Q+A with the audience.

Attend this webcast and learn:

  • What’s new in Google Instant?
  • Is Google Instant the end of SEO as we know it?
  • How does Google Instant affect the Long Tail?

Ian Everdell is the Usability Consultant at Mediative. With a background in neuroscience, web design and more than 5 years experience with eye tracking, Ian thrives off helping clients improve the online experience for their potential customers. He has been involved with user experience, SEO, and SEM for some of the world’s top brands, and has worked on projects ranging from quick-win audits for small B2B companies to long-term digital marketing strategies for multi-billion dollar corporations. He is also the project manager for Mediative’s ongoing search engine and buyer behavior research, which has led to industry-standard publications such as the Google Golden Triangle and The BuyerSphere Project.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. Prior to Optify, Erez was a director of product marketing in HP’s Software business unit.He was recently named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.

Related resources: Search Marketing, SEO, Webcasts.