Paid search is one of your most measurable and effective marketing channels. Because of this, you want to be certain you’re getting the most out of your SEM campaigns. But how can you tell if your SEM campaigns are optimized for success?
Attend this webcast and learn how you can easily self-assess the “health” of your SEM campaign. We’ll help you assess different aspects of your SEM campaign, such as:
- Alignment with your overall marketing strategy
- Integration with other parts of your marketing organization
- Coverage of your target audience
- Segmentation of your target audience and organization of your campaign
- Ad and landing page relevance
David Roth is Vice President, Marketing at Move, Inc., parent company of Realtor.com and other significant real estate-focused web properties. In this capacity, Roth oversees Paid and Organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.
Thi Thumasathit is VP of New Business at Adchemy, a leading provider of advertising technology for large brands and retailers.