Many paid search advertisers focus their efforts on improving ad rank and ad copy to increase clicks. But what happens next?
Your landing page sets the context and experience for the next step of the buying journey – whether that be downloading a piece of content, opting for a discount or special offer, or filling out a form to be contacted. Optimizing your landing page to persuade and convince in a direct and clear manner will result in better PPC ROI.
This webcast will feature real world examples and focus on how to increase your paid search conversions by creating unique landing pages specific to a visitors high or low funnel keyword searches.
Attend this webcast and learn:
- The importance of sending your paid search visitors to the right page, with the right content, and in the right format
- How to target low funnel keywords to increase your quality score, decrease your CPC, and pump up your relevancy
- How to increase the value of high funnel keywords through the power of conversion content marketing