From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO and SEM

Webcast date: Aug 11, 2011

Speakers:
Tim Ash, SiteTuners
Erez Barak, Optify

Optify

This webcast will help marketers understand how to drive more leads from search by choosing the best keywords and optimizing landing pages accordingly.

Find out how the rise of social media, location-based services, real-time search and other developments in the search industry have impacted the conversion process.

Conversion expert Tim Ash will discuss how to optimize landing pages for conversion, comparing SEO landing pages with SEM landing pages. Erez Barak will present findings from Optify’s study: Organic Click Through Rate with tips on how to choose the right keywords for SEO and SEM.

Attend this webcast and learn:

  • How changes to the search engine results pages (SERPs) have impacted organic click-through-rate
  • Successful keyword tactics for SEO and SEM
  • Tips for optimizing landing pages for both SEO and SEM

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm. Tim is also author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions and the founder and chair of the Conversion Conference.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.

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