Facebook Advertising: Testing and Optimization

Webcast date: Feb 11, 2011

Speakers:
Merry Morud, aimClear

Acquisio

This webcast goes beyond the basics of Facebook advertising, into the realm of testing and optimization. Merry Morud of aimClear will discuss multi-variate testing, taking attendees beyond ad creation and segmenting into an understanding of the nuances of segmenting, and how to test and optimize ads.

Attend this webcast and sharpen your Facebook advertising skills!

Merry Morud is Account Manager at aimClear, where she has created and managed Facebook PPC campaigns for a variety of clients including MarthaStewart.com, SecondLife.com, and several CPG food brands.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.

Related resources: Advertising, Facebook, Social Media, Webcasts.

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