Facebook Advertising for Search Marketers

Date: Jan 20, 2011 1:00 EDT (10:00PDT)

Speakers:
Ryan Lash, YMarketing

Webtrends

This webcast will provide an overview of Facebook advertising for search marketing professionals. If you’re already adept at PPC advertising and marketing, find out what’s the same — and what’s not — with Facebook advertising.

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan’s presentation, we’ll hear some examples of how companies have expanded their online reach from traditional paid search advertising to paid social.

Attend this webcast and learn:

  • Fundamentals of Facebook advertising
  • Best practices for Facebook Ad creation
  • How Facebook differs from PPC advertising

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.

Sponsored by Webtrends
Webtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Its leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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