It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting. Josh Dreller takes his popular series from Search Engine Land, and explains just how powerful a tool Excel can be for improving efficiency in implementing and reporting on PPC campaigns.

Josh Dreller will discuss:

• Using macros to automate certain PPC tasks
• The impact of Google’s Caffeine update on SEO
• How to master pivot tables — to save time and boost efficiency
• When to recognize that additional tools may be required

Alex Cohen> of ClickEquations will demonstrate how Excel reports can be integrated into automated reporting tools, providing some real-life examples of sophisticated PPC reports.

Alex will give you several more tips you can use right away.

Josh Dreller is the Vice President of Media Technology for Fuor Digital, an agency concentrated in the research, planning, buying and stewardship of digital media marketing campaigns. He is also a regular columnist at Search Engine Land and is the author of the newly launched column “PPC Academy.”

Alex Cohen is Senior Marketing Manager at ClickEquations.