Enhanced Campaigns: New Effective PPC Techniques
Date: Jun 19, 2013 1:00 EDT (10:00PDT)
Matt Van Wagner, President Find Me Faster
Brad Geddes, Founder of Certified Knowledge
Larry Kim, Founder and Chief Technology Officer, Wordstream
Enhanced campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? Will this affect how you target mobile? desktop?
In this session our panelists will take a look at the new generation of optimization strategies and guide us as to how to handle- reporting, bidding, budgeting, and ad testing.
Attend this webcast and learn:
- What are some best practices going forward to get you started?
- What are some practical tactics to employ and measure for long term success?
- What do we know so far about Enhanced Campaigns’ effect on conversion rates?
Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.
Related resources: Webcasts