Energize Your Content Strategy with Buyer Personas & Buyer Journeys

Date: Dec 4, 2014 1:00 EST (10:00PST)

Speakers:
Bryan Eisenberg, Founder & CMO IdealSpot
Mason Bradbury, Revenue Enablement Manager, Conductor

Conductor

With today’s savvy consumer, killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Reaching your marketing goals means understanding who your buyers are and where they are in the purchase process. Learning how to use research and technology to identify your buyer personas and buyer journey is critical to improving the customer engagement of your content.

Today, Web Presence Managers are being intentional about putting the right content in front of the right customer at the right time. In this webcast NY Times bestselling author, Bryan Eisenberg will share with us – how understanding your buyer’s persona will improve communication with your buyers to promote better customer experience down the funnel. Mason Bradbury, will follow with a case study showing the results of improved customer communication.

In this webcast you will learn:

  • How to develop your buyer personas
  • Tips on locating content opportunities as well as finding and fixing ineffective content
  • How to address each stage of the funnel to improve your ROI

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Sponsored by Conductor
Ready to level up your organic marketing strategy? Conductor’s best-in-class SEO platform provides deep insights and unparalleled services to help your team achieve its SEO and content goals.

Related resources: DMD Sidebar, Webcasts Sidebar, Webinars.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.