Does Facebook “Like” Your Brand?

Webcast date: Sep 22, 2011

Speakers:
Craig Macdonald, CMO & SVP of Product, Covario
Josh Vogel, Earned Media Strategist, Covario
Andreas Voss, Global SEO Lead, Dell

Covario

After researching the Facebook pages of over 100 top national advertisers, Covario uncovered which brands use Facebook well and which don’t.

See Where Today’s Top 100 Advertisers’ Biggest Brands Rank & How To Improve Your Presence

Everyone knows that today’s consumers spend more and more time on Facebook. So advertisers, eager to reach their customers, are directing more and more of their online and offline advertising to their Facebook pages and tabs.

How is your brand represented on Facebook? Is it “Liked”?

Well, let us tell you! After researching the Facebook pages of over 100 top national advertisers, Covario uncovered which brands use Facebook well and which don’t.

Join us for this webcast as we share:

  • Covario’s rank and score for top brands across a variety of vertical industries
  • Which brands are “liked” and “friended” by their loyal customers
  • Ways to use paid and organic search and social to get more lift in Facebook traffic and search engine results

Joshua M. Vogel Former neuroimaging scientist, attorney, author and semi-internet-famous person. Co-founder of the Open Source Democracy Foundation, a non-profit dedicated to giving social media communities to the resources to engage in political reform. I landed my Earned Media job the honest way: by promoting myself through social networking sites. Born in Massachusetts, spent 6 years in New York, 3 in Washington D.C., and currently residing in Charlotte, NC, I will almost certainly finish my southern migration and wind up in Florida just in time for retirement.

Andreas Voss is the Global SEO Lead for Dell across all business units. His current focus is on SEO strategy and the interaction with social media/mobile/local. Before that, Andreas has served as the internet strategist and head of online in companies ranging from very small to global corporations managing 45+ country sites and online operations. Leading B2B and B2C projects, Andreas also managed the development of several content management systems and other interactive applications, integrating SEO, usability and other best practices.

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC). For more information, visit www.covario.com.

Related resources: Facebook, Social Media, Webcasts.

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