Digital Analytics Checkup:
How to evaluate the impact of your web analytics data

Date: Aug 19, 2014 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Digital Analytics Association and eMetrics Summit
Jenny Elliott, Senior Manager, Digital Analytics, CrossView

In our world of “Big Data” and “Omni-Channel Marketing”, how does a successful enterprise evaluate its website analytics data? Traffic may be up, but if it’s not converting, is there something amiss in the traffic, or is it your data integrity? And with the explosion of mobile and social as marketing channels, are your analytics properly integrated?

It could be time for a digital analytics check-up.

This webcast will explore which marketing metrics are essential, and how marketers can understand and use this data to maximize return. Find out what you need to measure to better attract, convert, and retain valuable customers.

You’ll learn:

  • what are the top issues in web analytics today
  • how to tie data from visitors across devices for one single view
  • why tag management is now an essential part of marketing analytics
  • how to measure what visitors are doing with your site content
  • .. and more

Jim Sterne is Founder and Chairman of the Digital Analytics Association and Founder of eMetrics Summit. An internationally known speaker, consultant and author of five books on digital marketing, he focuses on measuring the value of a web site as a medium for creating and strengthening customer relationships.

Jenny Elliott has 10+ years’ experience using leading web analytics platforms. Her expertise includes advanced site tagging strategies to ensure smooth analytics implementations, auditing of existing analytics implementations, and turning a high volume of data into readable, actionable insights.

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Sponsored by CrossView

CrossView is a global cross-channel commerce solutions provider delivering strategy, technology and services for a connected commerce enterprise.

Our cross-channel commerce solutions unify marketing and technology for more personalized, profitable customer experiences. We build, integrate, launch and manage technology across all devices and touchpoints, partnering with clients to understand, engage and delight customers.