Are your ads showing up lower for the same bid? Are your keywords getting inactivated because of “Min Bid” requirements? If you’re finding the results of your PPC ad campaign puzzling, you’re not alone.
It could be your Quality Score — and it could be costing you traffic.
Life for a PPC advertiser used to be easier. You bid more than your competitor, and you ranked ahead of them. But today, the perceived “quality” of your ads can make a dramatic difference in how much you pay and where your ads are positioned. And since the exact formula of calculating quality scores isn’t revealed by the major search ad networks, marketers have some deciphering to do.
In this webcast, Jon Kelly looks at how Quality Score works, and how you can increase the Quality Scores of your ads. Attend this webcast and find out what goes into Quality Score, and why understanding it is a critical to a successful PPC campaign.
Jon Kelly, a frequent speaker at major internet marketing conferences, is Vice President, Insurance, for the advertising network SureHits
Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.
