Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story.

Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to build traffic and quality back links, you need a content strategy that works.

Content marketing expert Joe Pulizzi will discuss changes over the past few years that make it essential that companies transform themselves into publishers, by creating and marketing content that tells the company or brand’s unique story — in a way that will keep customers engaged and ideally linking to your site.

In this webcast you will learn:

• What are the latest trends in content marketing
• Why content is at the core of a strong link-building strategy
• Examples of what to do and what not to do with content in your marketing program.
• Actionable steps that you can take now that will make an impact on your content strategy and social media program.