Learn the secrets of getting high ROI from your marketing campaigns — Are you using the latest innovative content marketing know-how to the fullest? Content marketing is not just an exercise for SEO. The latest trends in content marketing include applying many of the content techniques used for SEO campaigns to your PPC campaigns to tackle many of the common PPC marketing challenges you face everyday.
In this webcast we will show you some of the common PPC/SEO marketing campaign challenges that can be addressed by effective content marketing techniques.
Join us for this webcast and learn content marketing techniques that can help you:
- Improve the results of user search intent/ and relevancy of landing page search arrives to
- How content marketing can improve your conversion rate
- How content marketing can improve your Quality score
- To build tailored landing pages for your PPC campaigns
Alex Edelstein, CEO & Founder, Serv.io. Alex has held executive roles at Cloudmark and at Inktomi, where he was General Manager of Search. He worked at Netscape, where he product managed the early versions of Netscape Navigator, and at Microsoft, playing a key design role in the Microsoft Exchange email system and what ultimately would become Microsoft Outlook. Alex earned a BA Degree from Harvard University, and an MBA from the University of California, Berkeley. He serves on the board of Kiva.org, a non-profit facilitating micro-lending in developing countries.
Joseph Kerschbaum is Vice President of Client Services for PPC advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences (most recently SMX West and SMX Advanced). Joseph was the founding editor of PPC Hero and SEO Boy. His writing on the SEM industry appears regularly in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is coauthor of “Pay-Per-Click Advertising: One Hour a Day,” published by Wiley/Sybex (2010).