In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed.
With Google’s recent updates to its freshness algorithms, maintaining fresh content has become more important than ever, particularly for larger websites with multiple pages. But how do marketers successfully build quality, scalable content?
This webcast features SEO expert Rand Fishkin of SEOMoz, who will review some of the recent changes in Google’s algorithms for freshness, and how marketers can build quality content across all their web pages. Following Rand’s presentation, we’ll hear from Katherine VanderDrift, Director of SEO at Servio. She will share case studies from two leading large sites detailing how they’ve tackled their content and freshness issues at scale..
Attend this webcast and learn:
- What’s behind the latest Google freshness update
- How to build freshness into content for a large website
- How content, ranking, and SEO are intertwined
Rand Fishkin is CEO & Co-founder of the SEO software company SEOMoz.
Katharine VanderDrift is Director of SEO for Servio, and is the creator of Search Marketing Week in Review.