Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Content attribution enables you to influence content in real time and guide users towards a path that most often leads to conversion.
Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.
Attend this webinar and learn about:
- Setting baseline content KPIs and aligning to audience.
- Identifying the value of your content to better inform your team.
- Understanding what a successful content path looks like.
- Discovering the value of always-on content vs. campaign content.