Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Content attribution enables you to influence content in real time and guide users towards a path that most often leads to conversion.

Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.

Attend this webinar and learn about:

  • Setting baseline content KPIs and aligning to audience.
  • Identifying the value of your content to better inform your team.
  • Understanding what a successful content path looks like.
  • Discovering the value of always-on content vs. campaign content.

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Sponsored by Cardinal Path

Cardinal Path is an award-winning marketing analytics consulting firm that works with the world’s most prominent organizations to create, implement, and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.