Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

Webcast date: Jun 18, 2009

Speakers:
David Rodnitzky, Founder, PPC Associates

Marin Software

Event Date: June 18, 2009

Looking to invest in an automated campaign and bid management tool to help improve your workflow, boost efficiency, productivity, and ROI?

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign.

PPC expert David Rodnitzky will walk you through 20 key questions to get you through the process. He’ll include a look at what campaign management tools can — and can’t do — to improve your PPC campaign and your business. You’ll learn how to evaluate the various tools out there by asking objective, incisive questions.

Questions will touch on the following areas:

  • evaluating your internal resources, budgets and needs
  • measuring success – what will you use to benchmark and determine your progress
  • understanding the total cost of integrating, adopting, and running the system
  • measuring the ‘intangibles’ – determining the ‘fit’ between your objectives and the vendor’s
  • assessing what the software can – and can’t do for you
  • where to get an objective profile of the company and the softwares

David Rodnitzky is founder of PPC Associates. He is an active columnist and speaker at search marketing conferences.

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: PPC, Search Marketing, Webcasts.