If your organization currently uses blogs (or are considering implementing a strategy) for marketing, attend this webcast to find out how to improve your results.

While organizations once used blogs to ‘build community’ or ‘engage’ an audience, a new generation of business blogging has evolved. The secret to today’s successful business blogs? Understanding the role that search plays in delivering new visitors.

Statistics show that most blog visitors are brand new to the site and will arrive via search. While good content is critical, SEO and other search marketing tactics are also keys to providing measurable ROI for your company’s blogging strategy.

In this webcast blogging experts Duane Forrester and Chris Baggott discuss what marketers can do to maximize the success of their organization’s blogging strategy. They’ll cover:

• why blogging must be part of any online marketing campaign
• how to effectively integrate blogging into the organization
• how business blogging differs from hobby blogging
• how to maximize SEO — and measure results

If your organization currently uses blogs (or are considering implementing a strategy) for marketing, attend this webcast to find out how to improve your results.

Duane Forrester is a regular contributor to Search Engine Land. He is an in-house SEM with Microsoft, sits on the Board of Directors with SEMPO, can be found at his blog where he speaks about online marketing and monetizing websites. He is also the author of How To Make Money With Your Blog.

Chris Baggott is the CEO of Compendium Blogware.