Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor
This webcast an accompanying slides covers the current state of the paid search industry and what it means to marketers; how to compute budgets across different verticals; and, techniques and strategies to monetize Search in new ways. It combines industry data from comScore, with expert knowledge on how use the data and available tools to maximize your paid search effectiveness.
You will learn:
- How to compute competitor’s ad spend
- New ways to monetize search
- State of the search industry
Sponsored by The Search Monitor
The Search Monitor provides real-time market intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, mobile, and shopping engines worldwide. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively.