If you want to capture an unfair slice of the Organic Media landscape you’re going to need to get your marketing teams to play nicely. Matt Roberts the co-founder of the SaaS Marketing Platform Linkdex, will present practical advice on how to break down the silos and successfully integrate your organic marketing channels.
Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies — and how to measure their impact.
Attend this webcast and learn:
- How to effectively integrate search, social, content and PR marketing teams within the organization
- How to integrate data from these four channels
- What challenges – and successes – come from multi-channel marketing integration
Matt Roberts is a marketing veteran with 10 years in traditional ad agencies and 10 years in digital. He’s the co-founder of the award winning SaaS Marketing Platform, Linkdex. Together with his Linkdex team he’s working with brands and agencies globally to create the technology needed to give brands a competitive advantage.
Jessica Bowman is the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
Jessica writes for Search Engine Land and other search marketing publications, is an international speaker, and works with companies who want to do SEO in house but need the assistance of outside help for extra manpower, senior experience and guidance for building an in house SEO program that runs like a well-oiled machine.