This webcast looks at how you can – and must – build consensus and cooperation among key members of your marketing team. We’ll show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels.

Marketing was once easily defined by the “4Ps” (product, price, placement, promotion.) In today’s digital world, marketers must focus on the “3Rs” — be Real, Relevant, and Responsive.

Paid search, organic search, social media, video and e-mail teams are frequently organized into distinct marketing functions. Yet they must be communicating to maximize your online marketing ROI.

But how do you develop a cohesive marketing framework that functions effectively across all of your marketing channels? How do you break down the “silos” that have been created around each marketing channel – from paid search to video production and distribution? An integrated marketing effort hinges on a common set of metrics and goals that allow teams to work together toward a unified purpose.

Attend this webcast and learn:

• How the way you measure each channel and each business unit can create cohesion across the organization
• What type of data and creative you can share across different marketing disciplines
• Why the way you approach online customers makes all the difference in your persuasiveness
• How companies that sell offline measure their offline and online marketing success by taking a holistic view of RO

Co-author of the book Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a former IBM Distinguished Engineer with more than 20 years experience in search technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com’s site search technologies. Beyond his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics. He is also a public speaker and consultant on Internet marketing, as well as Chief Strategist at Converseon.

If you’ve been investing in Internet marketing – aren’t convinced that you’re getting the return you should be – don’t miss this chance to take your digital results to the next level.