Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for nearly two years. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?
The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their “vertical” search catalogs, such as news, images video or local listings with standard web results.
This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.
He’ll cover:
- The new types of content that are being included in blended search results, and how this content is ranked
- The implications for existing SEO methods with new types of content “competing” for top rankings
- How to incorporate new types of content into search marketing campaigns to leverage exposure
Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
