Bidding is the key to ROI : Which bidding approach is right for you?

Date: Jan 29, 2013 1:00 EST (10:00PST)

Speakers:
Joseph Kerschbaum, Vice President at Clix Marketing
Robert Cooley, Chief Technology Officer OptiMine Software

OptiMine

Maximizing paid search success is the goal of every paid search advertiser. The most critical element for large paid-search campaigns is optimizing and placing bids on thousands or millions of keywords every day. The key to success is choosing the best keyword bidding approach that will put you in the sweet spot between cost and return. So what’s the best approach?

This webcast will analyze the differences in bidding techniques and explain findings for the best bid optimization performance for your large paid search campaigns.

Rob Cooley PhD, Chief Technology Officer for OptiMine Software and Joe Kerschbaum, Vice President at Clix Marketing will share their experience and tips to help you understand the right balance and strategy to insure the success for your paid search campaigns.

Join us for this webcast and learn:

  • The major approaches to bid strategy.
  • Benefits and differences among bid strategies.
  • How to determine which strategy will maximize your paid search ROI.

Joseph Kerschbaum is Vice President and Managing Partner for search and social advertising agency Clix Marketing. Joseph is a regular speaker at search conferences such as SES and SMX. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day (2010).”

Robert Cooley has deep expertise and broad application experience with data mining and optimization technologies. He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analyzing data in a variety of fields, with a focus on e-commerce, CRM, and unstructured text. Prior to OptiMine Software, Robert was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specializing in personalized search technologies that was sold to Google in 2001. In addition to a PhD in computer science from the University of Minnesota, he holds degrees in civil and nuclear engineering.

Sponsored by OptiMine
OptiMine's sophisticated bid optimization software forecasts the performance of each paid-search ad placement each day and automatically sets optimal bids. OptiMine's unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily.

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