Beyond the Text: Getting the Most from Your PPC Ads

Webcast date: Mar 29, 2011

Speakers:
Chris Sinclair, Client Services Director, iProspect
Nicole Mills, Digital Marketing Manager-eCommerce, Adidas

iProspect

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don’t know what you’re doing. This webcast will dive into what marketers can do to maximize the power of their PPC ads. Learn from the global leader in the sporting goods industry as they discuss what PPC strategies have worked for their brand.

We’ll start with best practices for creating killer PPC ad copy — and then explore how to leverage additional features, technologies and marketing channels to really take your ad performance to the next level.

Attend this webcast and learn:

  • Tried and true best practices for creating PPC ads
  • Copywriting for mobile
  • How to integrate PPC ad copy with other marketing efforts
  • How to leverage Google Ad enhancements

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Related resources: Advertising, Search Advertising, Webcasts.

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