Best Practices for Click-to-Call for Mobile Search – for Advanced Marketers
Date: Jul 28, 2015 1:00 EDT (10:00PDT)
Greg Sterling, VP Strategy and Insights at Local Search Association
Cody Kunning, Director of Search Engine Marketing, Marchex
Nilesh Dhawale, Senior Program Manager, Product and Engineering, Marchex
To prosper in today’s mobile climate, paid search advertisers must be able to accurately attribute mobile advertising calls to the channel, advertisement, keyword, and even web session responsible for generating the call.
This is not click-to-call 101. In this webinar we are going to take a deep dive into the best practices and optimizations for click-to-call mobile search. Our speakers will take us through the challenges marketers face when measuring call conversion and a deep dive on call analytics for search including ways to get even more out of your call analytics.
Join us for this webcast and learn:
- How brands are using call analytics to win at mobile search
- The two types of phone calls from mobile search – and why keyword attribution is necessary to optimize for both
- Why you need click-to-call keyword attribution in bid management tools, like Kenshoo, Marin & DoubleClick
Sponsored by Marchex
Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Marchex's mobile advertising platform delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize ad campaign results. Marchex disrupts traditional advertising models by giving businesses full transparency into their ad campaign performance and charging them based on new customer acquisition.
Related resources: Webcasts