Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution

Webcast date: May 5, 2009

Speakers:
Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer
Purush Papatla, President of Vetra Analytics

ClearSaleing

This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.

The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.

Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:

  • Social media
  • Word of Mouth
  • The differences between short Purchase Paths and long Purchase Paths

Like the previous Forums, there will be some interactive elements

In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.

Sponsored by ClearSaleing
This webcast is sponsored by ClearSaleing. ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing's proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio.

Related resources: Advertising, Analytics, Attribution, Webcasts.