51% of consumers claim to search for small businesses on mobile to call on the go*. Yet, many companies are reluctant to advertise with a Pay For Call model because of the perception that results are not measurable, but this is not necessarily the case. In this webinar, Marchex will provide the results of our in depth analysis of nearly 2,000 inbound consumer calls to businesses. We assessed the quality of calls received and the effectiveness of using calls to generate leads to inform our technology development and educate our advertisers. Kirby Winfield of comScore will discuss the importance of measuring and verifying the quality of digital advertising campaigns and how it benefits advertisers and the agencies that represent them.
What you will learn:
- How measurement and verification can make or break your digital advertising campaigns
- How the growth of smart phones is creating new opportunities in performance advertising, specifically pay for call
- Why understanding and managing the quality of a pay for call or Google click-to-call campaign is essential to drive performance
- Pros and cons for launching your own campaign
Who should attend:
- Advertisers interested in performance based digital call advertising solutions (e.g. Marchex or Google’s click to call or bid per call)
- Advertisers that leverage Call analytics to monitor call performance and want to consider taking an active role in driving calls via advertising
- Small Business resellers looking to diversify advertising packages offered to customers
- Agency representatives looking for new performance based solutions for client mobile advertising campaigns
Sponsored by Marchex
Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.
Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.
