How to Successfully Generate Phone Calls through Mobile Advertising

Webcast date: Jan 26, 2012

Speakers:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore

Marchex

51% of consumers claim to search for small businesses on mobile to call on the go*. Yet, many companies are reluctant to advertise with a Pay For Call model because of the perception that results are not measurable, but this is not necessarily the case. In this webinar, Marchex will provide the results of our in depth analysis of nearly 2,000 inbound consumer calls to businesses. We assessed the quality of calls received and the effectiveness of using calls to generate leads to inform our technology development and educate our advertisers. Kirby Winfield of comScore will discuss the importance of measuring and verifying the quality of digital advertising campaigns and how it benefits advertisers and the agencies that represent them.

What you will learn:

  • How measurement and verification can make or break your digital advertising campaigns
  • How the growth of smart phones is creating new opportunities in performance advertising, specifically pay for call
  • Why understanding and managing the quality of a pay for call or Google click-to-call campaign is essential to drive performance
  • Pros and cons for launching your own campaign

Who should attend:

  • Advertisers interested in performance based digital call advertising solutions (e.g. Marchex or Google’s click to call or bid per call)
  • Advertisers that leverage Call analytics to monitor call performance and want to consider taking an active role in driving calls via advertising
  • Small Business resellers looking to diversify advertising packages offered to customers
  • Agency representatives looking for new performance based solutions for client mobile advertising campaigns

Sponsored by Marchex
This webcast is sponsored by Marchex, a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month. For more information, visit www.marchex.com

Related resources: Mobile, Webcasts.

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