Attention retailers! Is your PPC campaign relevant to what your customers are searching for? Are you using the keywords your customer use, targeting their intent and not just spreading your marketing message?
As we move into the 2011 holiday shopping season, it’s critical that paid search advertising is effective, relevant, and focused on what your customers want, not what *you think* they want.
In this webcast, PPC expert David Szetela shares some PPC tactics for retailers that will help make any PPC campaign more effective and relevant.
Thi Thumasathit will follow-up with a hypothetical case study that demonstrate how to factor consumer intent into a retail PPC advertising campaign.
David Szetela is Owner and CEO of Clix Marketing. He is the author of two books on PPC advertising, is the host of the popular weekly radio show PPC Rockstars, and is a regular speaker at industry conferences.
Thi Thumasathit, Vice President, New Business at Adchemy, is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Thi was a co-founder of AdKnowledge, an online advertising pioneer, and has held positions at eHealth, ShoppingList.com and McKinsey & Company.
Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft. Visit us at www.adchemy.com.
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