This webcast will give you the how-to’s to balance your marketing mix through one of the most important parts of the Buyers’ Journey.

The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers.

Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, will explore one of the most important stages in the Journey, the Solution Search.

Prospects during the Solution Search stage are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.

Join us for a 1-hour discussion and learn:

• An overview of the Buyers’ Journey
• The importance of the Solution Search stage of the Buyers’ Journey
• How to balance your marketing through the Solution search stage
• How to choose the right marketing tactics to be on the top of the list.

Christine Crandell is a B2B marketing and strategy expert with more than 20 years’ success in driving demand, crafting market shaping vision and strategy, and building brands for leading technology organizations. Her approach to marketing and strategy has led to recognition as one of Silicon Valley’s Most Influential Women for 2010 by the Silicon Valley/San Jose Business Journal.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.