Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Webcast date: Aug 25, 2010

Speakers:
Matt Van Wagner, Find Me Faster

Adchemy

This webcast will show you how you can create airtight ad groups that allow you to target specific user intent with more greater precision. Matt Van Wagner, president of Find Me Faster, will share tips and tactics on how to organize your ad groups in ways that force search queries to trigger ads from the right ad groups and inch ever closer to a perfect PPC campaign.

In a perfect PPC campaign, ad groups are structured so that search queries are 100% relevant, search traffic flows through the right ad groups, and click through rates and quality scores are the best they’ve ever been. Your campaign costs are low and conversion rates are high.

Attend this webcast and learn:

  • A simple, powerful, and yet surprisingly unknown use of negative keywords to tighten your campaigns
  • How to use Google’s new Broad Match Modifier to improve your campaign performance – immediately
  • How to target searcher intent more directly with your ads and landing pages.
  • How to avoid overpaying for your brand terms through bid and match-type tuning.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications.

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft. Visit us at www.adchemy.com.

Related resources: PPC, Search Marketing, Webcasts.