AdCenter Best Practices for Agencies

Date: Mar 22, 2012 1:00 EDT (10:00PDT)

Allan Chuate, Regional Manager Search Strategy, Yahoo!


The future of the search agency is dependent on your ability to improve your client’s campaign performance. The key to growing your business is to manage the performance of your client’s campaigns more efficiently while freeing up time to focus on new business growth. It’s really as simple as that. So how do you do it?

Join us for a discussion of the essentials of improving the efficiency of your client’s campaigns. Allan Chuate, Regional Manager Search Strategy, Yahoo!, will share tips and tricks for AdCenter best practices.

Attend this webcast and learn strategic insights on:

  • Volume
  • Performance
  • Budget

Allan Chuate is a Regional Manager – Search Strategy at Yahoo!. His team partners with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!’s search marketplace. Allan has over 10 years of SEM experience and has seen the SEM industry evolve from his early days at and Overture through now. For the past year and half, Allan has worked closely with Microsoft to develop best practices and insights for the combined marketplace of Yahoo! Search and Bing.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.