Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical.
In this webcast, we’ll look at PPC account structure — why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign. Find out when to uses multiple accounts, how quality score factors into your account structure, what to consider when evaluating tools — and more.
PPC Tips for Success: Building a Winning Account Structure
Speaker: Addie Conner, CourseAdvisor, Inc.
Tuesday, August 19 – 1 PM EDT
Sign up now for this webcast — it’s free.
This webcast is sponsored by Marin Software.