Check out our lineup of coming webcasts related to PPC advertising…
September 22 – Tuesday
PPC: Not Just About the Numbers
Alissa Ruehl, speaker
Sponsored by Clickable
Without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. Learn how to combine human insights with conversion-based bid management for improved performance.
October 1 – Thursday
The American Attribution Index:
Using Advertising Attribution Management to Improve Media Mix Allocation
Adam Goldberg and Purush Papatla, speakers
Sponsored by ClearSaleing
Learn about the newly developed American Attribution Index (AAI), which measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions — and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
October 13 – Tuesday
PPC Negative Keywords: Maximizing the Positive Effect
Ken Jurina, speaker
Sponsored by Marin Software
Ken Jurina will give an overview of PPC negative keywords, plus case studies of companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.
October 20 – Tuesday
PPC Bid Management Rules That Actually Work
Adam Scott Riff, speaker
Sponsored by Acquisio
Adam Scott Riff will cover a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. Learn how to build PPC bid rules from the bottom up, when to follow them, and when to break them.