We’ve added two new webcasts to our on-demand library:
Online Travel Search: Tapping Into Consumer Trends – This August 30 webcast drew a record crowd and featured Lorraine Sileo, Vice President of Research at PhoCusWright, and Bill Tancer, General Manager for Global Research at Hitwise. Both Bill and Lorraine will be speaking on a panel at the upcoming conference, SMX Travel @ PhoCusWright, so this was a bit of a sneak preview. SMX Travel @ PhoCusWright takes place in Orlando, November 12 and 13. The webcast has a special offer for anyone interested in attending — we’ll say no more, just take a peak.
Landing Page Optimization: Crank Up Your Search! was recorded last week, September 6, and featured Sapna Satagopan from JupiterResearch and Robert Bergquist, president of Widemile, Inc. Sapna gave an overview of what’s happening SEM and why landing page optimization has become crucial, while Bob provided a case study of how one client improved results dramatically after conducing multivariate testing on its landing pages.
Both webcasts are now available on demand at our website — along with many more in our series. Take a look! Thanks to Widemile for sponsoring the webcast.
And, what’s next at Search Marketing Now?
Managing Large Paid Search Campaigns: Automated Bid Management Solutions, featuring Chris Sherman and sponsored by iProspect:
Tuesday (Yes, Tuesday, not our usual Thursday) – September 25 – 1:00 PM EDT