Guide & Checklist: How to Choose a PPC Platform
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … Read more
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … Read more
10 Tips for Setting Your 2012 PPC Budget
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but … Read more
4 Signs You Need PPC Software
Is it time to invest in a PPC management platform? This new, free guide reveals four signs that your business could benefit from PPC software. These include: You Have the Budget – You’re Just Not Spending It Well Your PPC … Read more
Controlling PPC Costs with Negative Keywords: An Expert’s Guide
Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using … Read more
Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the … Read more
Complete Guide To Google AdWords Matching Options
Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … Read more
7 Steps to a Better Search Campaign
If you’ve got seven days, you’ve got the time to create a hard-working, high-performance search campaign. Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, these seven simple steps will help you build a comprehensive, relevant, … Read more