Tag Archives: Predictive Analytics

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Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics

Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold … Read more »


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Seven Reasons You Need Predictive Analytics Today

Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why … Read more »


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Increasing Marketing Campaign Profitability

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels quickly resulting in decreased costs … Read more »


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Five Predictive Imperatives for Maximizing Customer Value

Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that … Read more »


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