Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how?

Not only must you learn how to build a profile and engage with other users – you’ve got to incorporate these sites into your existing marketing activities. Who has the time to follow all these sites? Does it really pay off?

On Tuesday, March 11, at 1 PM Eastern,Search Engine Land’s Features Editor Vanessa Fox will present a webcast, “Social Networking 101: Does My CEO Really Need A Facebook Profile?” She’ll provide an overview of social networking, along with best practices on how to use social networking sites in your marketing mix.

She’ll cover how to create an effective profile, how to engage customers and potential customers on social networking sites, and when it works — or doesn’t to use social networking as a marketing tool.

Registration is open – so register now!

This webcast is sponsored by Search Marketing Expo – SMX Social Media, coming to Long Beach, California April 22-23, 2008. This show is for internet marketers who want to engage the unique and difficult-to-reach audiences at social media sites like Digg, del.icio.us, Facebook, StumbleUpon, Reddit and Netscape. This West Coast version of SMX Social Media is an encore presentation of the standing-room only New York City edition presented last autumn. For information and to register, visit http://searchmarketingexpo.com/social/