From our sister, site, Search Marketing Expo:
You’ve got a limited time to get the best rate for SMX Local & Mobile, Search Engine Land’s next Search Marketing Expo event. Don’t miss the only conference 100% focused on getting search marketers up to speed on this exciting opportunity.
Register by August 15 for the “early bird” rate and get a spot at this limited-capacity event. SMX Local & Mobile will be in Denver October 1 & 2. Register now and save. October 1 is only about 60 days away!
Local and mobile are the hottest areas in search. The consensus is for $8 billion in media spending in these categories by 2010. That spells fresh opportunity for search marketers. Come to this intensive and intimate event and leave prepared to take advantage of these emerging opportunities.
Search Engine Land executive editor Chris Sherman, — who is also our favorite Search Marketing Now webcaster — along with staff writer and Locals Only columnist Greg Sterling (who delivered a great webcast on Local Search, June 14) have crafted an outstanding agenda designed to cover all aspects of local and mobile search marketing. Join them and stay on top of developments at SMX Local & Mobile.
Keynote by IAC’s Peter Horan; Other Speakers Confirmed
SMX Local & Mobile keynote speaker is Peter Horan, one of the sharpest and most experienced minds in interactive marketing. Peter is CEO of IAC Media & Advertising, where he’s responsible for the strategic growth of the IAC’s Media & Advertising businesses including Ask.com and Citysearch — both significant players in the local search area.
Peter’s credentials: He figured out how to make money from the vast traffic at About.com, and sold it to the New York Times for $410 million. He pioneered lead-generation monetization as CEO of DevX.com before selling that business. Need to know more? He spent 10 years at IDG creating relationships with top advertisers worldwide and 15 years in senior account management roles at agencies including BBDO and Ogilvy & Mather.
Hear Peter talk about the emerging local and mobile search opportunities and how you can be prepared to leverage them.
To see the growing list of confirmed speakers, visit the SMX Local & Mobile agenda page.