SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now.

New WhitePaper:
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing


Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success is created.

Get more information on this WhitePaper, “Optimizing Marketing Silos”

New E-Book:
National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity


This report explores the marketing opportunities that local search offers to national advertisers, including current trends in consumer buying behavior, and provides five proven strategies that national brands can use to successfully integrate local search into their online marketing plans.

Get more information on this E-Book, “National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity”

February Webcasts


February 9
PPC Content Networks and Placement Campaigns


PPC expert Brad Geddes explains how to mine the content networks successfully, to improve your overall conversion.

Sponsored by Marin Software


February 11
Need-to-Know SEO


(SEO) experts Kerry Dean and Kerri Smith will discuss the SEO ups and downs from 2009 and provide some research based forecasts on what the future might hold. Chris Sherman, Executive Editor at Search Engine Land, will moderate the webcast.

Sponsored by Range Online Media


February 25
Hey! That’s My Conversion!


Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. PPC expert David Rodniztky discusses how to manage PPC when other channels are competing for credit and for resources.

Sponsored by Search Force

All webcasts begin at 1 PM EST and run approximately 45-50 minutes. There is no charge to attend.