On Thursday, September 17 at 1 PM EDT, search marketing expert Mike Moran will discuss how companies can – and must – build consensus and cooperation among key members of the marketing team. This webcast – “Boost ROI with Coordinated Online and Search Marketing Teams” – is free and open now for registration.
Marketing was once easily defined by the “4Ps” (product, price, placement, promotion.) In today’s digital world, marketers must focus on the “3Rs” — be Real, Relevant, and Responsive. Paid search, organic search, social media, video and e-mail teams are frequently organized into distinct marketing functions. Yet they must be communicating to maximize online marketing ROI.
The audience will learn how to break down the “silos” that have been created around each digital marketing channel – - from paid search to video production and distribution.
Co-author of the book Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a former IBM Distinguished Engineer with more than 20 years experience in search technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com’s site search technologies. Beyond his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics. He is also a public speaker and consultant on Internet marketing, as well as Chief Strategist at Converseon.
Thanks to Fathom SEO for sponsoring this webcast.