It’s one thing to come up with amazing results for your clients, backed by solid data and analysis. It’s another to consistently communicate this in such a way that you foster and grow your agency-client relationship.
When well done, proper reporting and analysis well guide and improve all campaign efforts; support your client internally; and ultimately assist you in deepening and growing the engagement.
Our October 23 webcast will look at the coming of age of data and analysis – how the best marketers and agencies have moved from mechanical handling of rough data to true analysis.
SEM Agencies and Reporting: Best Practices for Success
Speaker: Kendall Allen, Senior Vice President, Digital Services, MKTG
Thursday, October 23, 2008 – 1 PM EDT
As a performance-based media and methodology, blended Search has its roots in data. In fact, it was PPC that first emerged as the Internet re-emerged in the early 2000s – as an ultimately trackable method of online marketing and therefore a go-to media for serious digital marketers. So, you are only as limited as your devotion to quality, depth and directional insights.
This webcast is a ‘must-attend’ for small and medium sized search agencies looking to improve their analysis and reporting process.
We’ll look at:
Establishing the right tools set
Fostering an ethos of strategy and analysis
Setting the framework: business and marketing plan; objectives and metrics; tracking solution – with clients
How to turn data into an interactive conversation
Engagement growth through true analysis and guidance
Collaborating within the agency to improve your own infrastructure, process and reporting product
Thanks to acquisio for sponsoring this webcast.