A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season.
On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious during this holiday season?”
More than 90% believe that consumers are going to remain highly budget conscious:
The webcast included lessons learned from 2009 retail and a current outlook for:
- Traffic trends
- Key drivers of traffic
- Holiday buyer profiles
Some of the top-level discussion covered these points:
- Search & social networks proved key to the marketing mix at the expense of other tools
- Search engines delivered highest share of visits to retailers on Black Friday
- Search & cross-shopping across other retailers are the top sources of traffic
- Retailers of office supplies and flowers & gifts received highest share of paid traffic
- Search & social networks proved key to the marketing mix at the expense of other tools
The entire webcast is now available on-demand at Search Marketing Now.