Retail spending in 2016: online sales up, up, up…

Our sister site, Marketing Land, has recently covered the results of several research studies on the impact of digital on retail spending in 2016. Here ‘s a snapshot of the statistics. For the full stories, visit MarketingLand’s Retail pages.

  • E-commerce sales were $394.6 billion in 2016. (US Dept. of Commerce)
  • Excluding fuel and car sales, e-commerce grew 15.6% in 2016, with online sales accounting for 11.7% of all retail sales. (Internet Retailer)
  • US online retail sales grew faster in 2016 than they have in the past three years. (Internet Retailer)
  • Consumers spent $109.3 billion online during the holiday quarter, the highest figure on record. (comScore)
  • By 2021, mobile devices alone will influence $1.4 trillion in local sales. (Forrester)
  • Digital now influences roughly 56% of offline retail sale. (Deloitte)
  • Amazon drove 65.9% of US e-commerce growth and 27.4% of total retail sales growth in 2016. (Internet Retailer)
  • Online sales will grow between 8-12% in 2017, while overall retail sales will increase between 3.7-4.2%.  (National Retail Federation)

The outlook for online retail is bright. And the influence of digital and mobile devices is growing – both online and offline – creating challenges and opportunities for marketers.