Resolved to find the right digital advertising agency in 2013?

Happy New Year from Digital Marketing Depot!

As 2013 kicks off, many of us are looking at new budgets, new initiatives and new marketing resolutions for the coming year.

If one of your resolutions happens to be ‘find the right digital agency for our business,’ consider downloading our newly published DMD Research Report, Digital Agencies 2012: A Buyer’s Guide.

The report provides an overview of the digital agency landscape, including significant trends, mergers & acquisitions, and current capabilities of digital agencies.

Among the trends facing advertisers and agencies is the blurring of lines between paid, earned and owned media, as depicted in the chart below.

Convergence of Paid, Earned, Owned Media - from Digital Agencies 2013: The Buyer's Guide

Source: Digital Agencies 2013: A Buyer’s Guide

Digital Agencies 2013:  A Buyer’s Guide also includes information on how to evaluate your own needs for an agency, how to start the selection process, including Requests for Information (RFIs) and Requests for Proposals (RDPs), and ultimately, how to select the right digital agency and negotiate contract terms.

Download this report now — it’s free!