New! Second Edition
Market Intelligence Report:
Enterprise Social Media Management Software 2013: A Marketer’s Guide
Tamar Weinberg, Techipedia
Analise Kaylor, Intrapromote
Monica Wright, Marketing Land & Search Engine Land
Claire Schoen, Search Marketing Now
Karen Burka, Nathania Johnson
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.
- Who are the key players in enterprise social media management software?
- What do you need to look for in a social media management software solution?
- How are recent social media and marketing trends affecting the growth in this market?
This report draws from primary and secondary research sources, including interviews with industry leaders:
- Top-level executives at leading social media management software vendors
- Internet marketers currently using social media management software
- Leading social media marketing experts and practitioners
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for social media management software
What you’ll get:
- Current trends in social media and social media management software
- Analysis of the capabilities of social media management platforms
- Profiles of 15 leading social media management software vendors
- Pricing charts, capabilities comparisons ñ and more
Table of Contents:
Section I: Market Overview
Section II: Enterprise SMMS Market Trends
Section III:Enterprise SMMS Platform Capabilities
Section IV: Choosing an SMMS Platform
Section V: Leading Vendor Profiles
- Adobe Social
- Argyle Social
- ExactTarget SocialEngage
- Hearsay Social
- Hootsuite Media, Inc.
- Oracle SRM
- Salesforce Marketing CloudOracle SRM
- Sprout Social
- Wildfire Interactive