Digital Marketing Depot

New! Fifth Edition, March 2016

Market Intelligence Report:

Enterprise Social Media Management Software: A Marketer’s Guide

 

Editorial Advisors:
Christopher Penn, VP Marketing Technology, SHIFT Communications

Research/Writers:
Brian Kelly, Principal, Candlewood Creative
Tamar Weinberg, Principal, Techipedia

Editors:
Claire Schoen, VP, Marketing Services, Third Door Media

 

 

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.

  • Who are the key players in enterprise social media management software?
  • What do you need to look for in a social media management software solution?
  • How are recent social media and marketing trends affecting the growth in this market?

This report draws from primary and secondary research sources, including interviews with industry leaders:

  • Top-level executives at leading social media management software vendors
  • Internet marketers currently using social media management software
  • Leading social media marketing experts and practitioners

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for social media management software

What you’ll get:

  • Current trends in social media and social media management software
  • Analysis of the capabilities of social media management platforms
  • Profiles of 16 leading social media management software vendors
  • Pricing charts, capabilities comparisons ñ and more

Table of Contents:

  • Scope and Methodology
  • ESMMS Market Overview
  • ESMMS Market Trends
  • ESMMS Platform Capabilities
  • Choosing an ESMMS Platform
  • Conclusion
  • Vendor Profiles
  1. Adobe Social
  2. Cision Social Edition
  3. Expion
  4. Falcon Social
  5. Hearsay Social
  6. Hootsuite
  7. Manalto
  8. Nuvi
  9. Oracle Social Cloud
  10. Salesforce Marketing Cloud
  11. Sendible
  12. Spredfast
  13. Sprinklr
  14. Sprout Social
  15. Sysomos
  16. Tracx