Digital Marketing Depot

New! Fourth Edition, June 2015

Market Intelligence Report:

Enterprise Social Media Management Software 2015: A Marketer’s Guide


Editorial Advisors:
Michelle Stinson Ross, Consultant and Head of Social Outreach, AuthorityLabs
Martin Beck, Social Media Reporter, Third Door Media

Brian Kelly, Principal, Candlewood Creative
Laura Whiteman, Producer, Marketing Services, Third Door Media
Karen Burka, Senior Research Consultant

Claire Schoen, VP, Marketing Services, Third Door Media



Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.

  • Who are the key players in enterprise social media management software?
  • What do you need to look for in a social media management software solution?
  • How are recent social media and marketing trends affecting the growth in this market?

This report draws from primary and secondary research sources, including interviews with industry leaders:

  • Top-level executives at leading social media management software vendors
  • Internet marketers currently using social media management software
  • Leading social media marketing experts and practitioners

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for social media management software

What you’ll get:

  • Current trends in social media and social media management software
  • Analysis of the capabilities of social media management platforms
  • Profiles of 17 leading social media management software vendors
  • Pricing charts, capabilities comparisons ñ and more

Table of Contents:

Section I: Market Overview

Section II: Enterprise SMMS Market Trends

Section III:Enterprise SMMS Platform Capabilities

Section IV: Choosing an SMMS Platform

Section V: Leading Vendor ProfilesAdobe Social

  1. Adobe Social
  2. Attensity
  3. Cision Social Edition (formerly Viralheat)
  4. Engage121
  5. Expion
  6. Hearsay Social
  7. Hootsuite
  8. Manalto
  9. Nuvi
  10. Oracle Social Cloud
  11. Salesforce Marketing Cloud
  12. Shoutlet
  13. Spredfast
  14. Sprinklr
  15. Sprout Social
  16. Sysomos
  17. Tracx