New! Second Edition
Market Intelligence Report:
Enterprise Social Media Management Software 2013: A Marketer’s Guide
Consulting Editors:
Tamar Weinberg, Techipedia
Analise Kaylor, Intrapromote
Monica Wright, Marketing Land & Search Engine Land
Editor:
Claire Schoen, Search Marketing Now
Research/Writers:
Karen Burka, Nathania Johnson
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.
- Who are the key players in enterprise social media management software?
- What do you need to look for in a social media management software solution?
- How are recent social media and marketing trends affecting the growth in this market?
This report draws from primary and secondary research sources, including interviews with industry leaders:
- Top-level executives at leading social media management software vendors
- Internet marketers currently using social media management software
- Leading social media marketing experts and practitioners
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for social media management software
What you’ll get:
- Current trends in social media and social media management software
- Analysis of the capabilities of social media management platforms
- Profiles of 15 leading social media management software vendors
- Pricing charts, capabilities comparisons ñ and more
Table of Contents:
Section I: Market Overview
Section II: Enterprise SMMS Market Trends
Section III:Enterprise SMMS Platform Capabilities
Section IV: Choosing an SMMS Platform
Section V: Leading Vendor Profiles
- Adobe Social
- Argyle Social
- Attensity
- Engage121
- ExactTarget SocialEngage
- Expion
- Hearsay Social
- Hootsuite Media, Inc.
- Marketwired
- Oracle SRM
- Salesforce Marketing CloudOracle SRM
- Shoutlet
- SocialVolt
- SocialWare
- Spredfast
- Sprinklr
- Sprout Social
- Syncapse
- Thismoment
- tracx
- UberVu
- Votigo
- Wildfire Interactive



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