Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide
Market Intelligence Report
Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and Founder, and President, Target Marketing
Researcher/Writer: Brian Kelly, Principal, Candlewood Creative
Editors: Karen Burka, Senior Research Consultant; Claire Schoen, Third Door Media
Learn about the latest trends, opportunities and challenges facing the market for enterprise digital analytics — particularly in light of the explosion in social media marketing and social analytics.
- What trends are driving the adoption of enterprise digital analytics tools?
- Who are the leading players in enterprise digital analytics?
- What capabilities do enterprise web analytics tools provide?
- Does my company need an enterprise digital analytics tool?
- How much do enterprise digital analytics tools cost?
- Advertisers, brand markers and agencies doing their due diligence in selecting an enterprise digital analytics package
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for enterprise digital analytics tools
- Updates on the current trends and issues in digital analytics
- Insight into the impact of social media marketing on digital analytics
- Profiles of the seven leading providers of enterprise digital analytics tools
- Adobe Analytics
- AT Internet
- comScore Digital Analytix Enterprise
- Google Analytics Premium
- IBM Digital Analytics