B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide
Marketing Land’s publication of the “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in predictive marketing analytics platforms
- What you should look for in a predictive marketing analytics solution
- What trends are driving the adoption of predictive marketing analytics platforms
- About the capabilities predictive marketing analytics provide
Also included in the report are profiles of 9 leading predictive marketing analytics vendors plus 4 enterprise marketing cloud solutions with predictive marketing analytics capabilities.
Vendors profiled in this report:
- Lattice Engines
- Adobe Marketing Cloud
- IBM Marketing Cloud
- Oracle Marketing Cloud
Who should read this report:
Internet marketers and agencies doing their due diligence in selecting a predictive marketing software platform, particularly those that provide lead discovery, scoring and enrichment.
Analysts and vendors looking for current intelligence about this dynamic marketplace
Anyone who needs to be up to speed on the key players and major trends in the market for predictive marketing software
David Raab, Principal, Raab Associates
Karen Burka, Senior Research Consultant
Claire Schoen, Director of Marketing Services Content, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in February and Ma