B2B Marketing Automation Tools 2013:
The Marketer’s Guide
Thor Johnson, CEO, Team Thor Marketing
Research/Writers: Karen Burka, Nathania Johnson
Editor: Claire Schoen, Digital Marketing Depot
Find out more about marketing automation, plus the latest trends, opportunities and challenges in this market:
- What trends are driving the adoption of marketing automation tools?
- Who are the leading players in marketing automation?
- What capabilities do marketing automation tools provide?
- Does my company need a marketing automation tool?
- How are marketing automation platforms priced?
This 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.
Who should read this report:
- Agencies, advertisers, and marketers doing their due diligence in selecting a marketing automation vendor
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in marketing automation
What you’ll get:
- Current trends in marketing automation
- Analysis of the capabilities of marketing automation tools
- Profiles of leading marketing automation software vendors
- Pricing charts, capabilities comparisons – and much more!
Table of Contents:
Marketing Automation Software Market Overview
Marketing Automation Market Trends
Marketing Automation Platform Capabilities
Choosing a Marketing Automation Platform
- Act-On Software
- Sales Engine International (formerly Manticore Technology)
- Teradata Aprimo