Marketing Automation cover

New!

Market Intelligence Report:

B2B Marketing Automation Platforms:

A Marketer’s Guide

 

Editorial Advisors:

Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist
Barry Levine, MarTech Correspondent, Marketing Land

Writers:
Brian Kelly,
Principal, Candlewood Creative
Karen Burka,
Senior Research Consultant

Editor:
Claire Schoen,
VP, Marketing Services, Third Door Media

 

This 49-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.
Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a marketing automation vendor
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in marketing automation

What you’ll get:

  • Current trends in marketing automation
  • Analysis of the capabilities of marketing automation tools
  • Profiles of leading marketing automation software vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • Marketing Automation Software Market Overview
  • Marketing Automation Market Trends
  • Marketing Automation Platform Capabilities
  • Choosing a Marketing Automation Platform
  • Conclusion

Vendor Profiles

  • Act-On Software
  • Adobe Campaign
  • Autopilot
  • eTrigue
  • HubSpot
  • IBM Marketing Cloud (formerly Silverpop)
  • Infustionsoft
  • Kahuna
  • Marketo
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • Teradata Integrated Marketing Cloud

Resources