Digital Marketing Depot

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B2B Marketing Automation Tools 2013:

The Marketer’s Guide

Consulting Editors:

Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist

Thor Johnson, CEO, Team Thor Marketing

Research/Writers: Karen Burka, Nathania Johnson

Editor: Claire Schoen, Digital Marketing Depot

Click here to download this research report now!

Find out more about marketing automation, plus the latest trends, opportunities and challenges in this market:

  • What trends are driving the adoption of marketing automation tools?
  • Who are the leading players in marketing automation?
  • What capabilities do marketing automation tools provide?
  • Does my company need a marketing automation tool?
  • How are marketing automation platforms priced?

This 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a marketing automation vendor
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in marketing automation

What you’ll get:

  • Current trends in marketing automation
  • Analysis of the capabilities of marketing automation tools
  • Profiles of leading marketing automation software vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

Marketing Automation Software Market Overview

Marketing Automation Market Trends

Marketing Automation Platform Capabilities

Choosing a Marketing Automation Platform

Conclusion

Vendor Profiles

  • Act-On Software
  • Eloqua
  • eTrigue
  • HubSpot
  • LoopFuse
  • Marketo
  • Neolane
  • Optify
  • Pardot
  • SalesFUSION
  • Sales Engine International (formerly Manticore Technology)
  • Silverpop
  • Teradata Aprimo

Resources