Marketing Automation cover


Market Intelligence Report:

B2B Marketing Automation Tools 2014:

A Marketer’s Guide

Consulting Editor: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist

Research/Writers: Brian Kelly, Candlewood Creative; Karen Burka

Editor: Claire Schoen, Digital Marketing Depot


This 51-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.


Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a marketing automation vendor
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in marketing automation

What you’ll get:

  • Current trends in marketing automation
  • Analysis of the capabilities of marketing automation tools
  • Profiles of leading marketing automation software vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • Marketing Automation Software Market Overview
  • Marketing Automation Market Trends
  • Marketing Automation Platform Capabilities
  • Choosing a Marketing Automation Platform
  • Conclusion

Vendor Profiles

  • Act-On Software
  • Adobe Campaign (with Neolane)
  • eTrigue
  • HubSpot
  • Marketo
  • Oracle Eloqua
  • Pardot
  • SalesFUSION (with Loopfuse)
  • Sales Engine International
  • Silverpop
  • Teradata