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Should you run your paid search campaign in-house or outsource it to a specialized agency?
To insource or outsource: that is the question.
This whitepaper looks at all the variables that marketing managers should factor into their decisions on how to create and manage the best PPC campaign. Because PPC marketing continues to be such a cost effective tactic, it’s easy to fall into the classic trap of “if its not broken, don’t fix it.” But the challenge for any successful marketer is to increase scale and effectiveness of all advertising channels.
Do you have the efficiency? The expertise? How can you tell?
Start with this whitepaper — find out what questions you need to ask about your search program in order to determine whether you should be insourcing or outsourcing your PPC campaign.
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Sponsored by MediaWhiz Search
MediaWhiz Search is a full service search engine marketing agency in operation since 2001. With over $2 million in monthly spend under management, our advanced technology and team of experts combine to allow us to gain the competitive edge needed in order to push our accounts to their maximum potential. For more information, visit mediawhizsearch.com.
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